About me

Hello and welcome! My name is Giuseppe De Franco, a young designer from Calabria who has conquered the fashion world from scratch. 

After moving to Valencia, I created a luxury brand of shirts and swimwear that embody the elegance and essence of Italian style, without ever forgetting the importance of sustainability.

I am committed to offering high quality garments, designed with care and precision and made from premium materials to ensure durability and comfort. My brand's products are proudly made in Italy by small sartorial workshops that share the same passion for excellence and commitment to the environment.

 

I WANT TO BE A SPOKESPERSON FOR RESPONSIBLE FASHION MAKING

The philosophy behind my brand is simple: to inspire people to improve their lifestyle, both in terms of fashion and environmental awareness. I firmly believe that wearing a garment from my brand should not only make you look good, but also make you feel good, knowing that your choices have a positive impact on the environment.

That is why I wanted to create a brand that respects the environment and truly espouses green, slow fashion and local manufacturing. My first collection combines style, elegance and responsibility, showing that fashion does not have to be in conflict with sustainability. I am proud to offer a range of products that respect our planet, without compromising on quality or aesthetics.

Mine is a long-term commitment made to the producers and small manufacturers in Italy.           That's why my brand is exclusively Made in Italy and is eco-friendly created without compromise with the best recycled fabrics on the market to inspire people to improve their lives through a new awareness of fashion and dressing, spurring them on to new goals. 

My story is meant to be an inspiration to new generations of Italian consumers and entrepreneurs who struggle every day to promote their ideas and dreams.

Join me on this exciting journey to create a better and more sustainable future through the power of fashion. Discover my world and be inspired by my passion for elegance, quality and environmental responsibility. 

Welcome to my family.